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Outdoor advertising

posted by Daniel Steyn on 12 January 2012

Before reading this tender document I didn’t know where the KwaDukuza Municipality was. FYI it’s in KwaZulu-Natal and includes the holiday town turned growing commercial centre of...

posted by Daniel Steyn on 11 January 2012

The news in September of last year reported that South Africa’s past police commissioner had announced plans to “publish the names and faces of 247 000 most wanted criminals on billboards along highways.” And that this “would lead to speedy arrests.”

This is a worthwhile community initiative similarly used...

posted by Daniel Steyn on 18 November 2011

A recent FEPE newsletter included the interesting news that:

“Large, imposing advertising billboards are to be banned from the centre of Paris under a new plan by the city council to cut the size of ad hoardings by a third in the next two years.”

In addition to the reduction in allowable size of billboards, hoardings...

posted by Daniel Steyn on 26 September 2011

It might be old news but it’s certainly good news.

The decision by industry body Out of Home Media South Africa (OHMSA) to extend their membership to industry stakeholders is a step in the right direction towards greater representivity for the industry and accountability of the industry.

It’s also an encouraging and important long-term move towards greater business security and sustainability through a galvanised collective industry voice.