Signage Master Planning

Signage Master Planning is a management approach that works to optimise rather than maximise signage.  It is an approach that recognises and promotes the positive contribution signage and street furniture can make to the urban fabric of cities and large public resources such as airports, transit systems and stadia. At the same time a Signage Master Plan works to mitigate and prevent the potential negative impacts associated with excessive and poor quality signage.

A Signage Master Plan provides a comprehensive development and operating solution for landlords and regulators that outlines an inclusive strategic view for all industry stakeholders. Through the Master Plan stakeholders are encouraged to participate in a sustainable platform for management and growth, supported by a flexible framework for implementation.

In practical terms a Signage Master Plan is a customised selection of resources, tools and recommendations developed after an intensive period of research, analysis and consultation with the client around the following:

• Existing advertising and commercial signage
• The current and future role of street furniture
• Client objectives and management capacity
• Management and operational processes
• Policies, bylaws and guidelines
• Applications, approvals and permits
• Contracts and tender procedures
• Design and technical standards
• Industry size and sophistication
• Market size and strength

The Signage Master Plan approach was pioneered and refined by Second Harvest in response to pressure on the public sector to generate additional revenue, through improved asset management processes, to meet increased utility and service delivery demands. Signage Master Planning is Second Harvest’s premium service offering.

Read more about the benefits of a Signage Master Plan.
Read more about Signage Master Plans for events.