Outdoor advertising implementation study for the Tshwane BRT system
Location: Tshwane, South Africa
Client: City of Tshwane
Project Value: R100 000
Associated Consultants: KPMG
Second Harvest was engaged by KPMG as specialist transit signage consultants to assist with the evaluation of secondary revenue stream opportunities for the City of Tshwane Bus Rapid Transit (BRT) system. Second Harvest conducted a feasibility study by evaluating the relevant legislation in order to implement an outdoor advertising strategy.
Second Harvest identified the outdoor advertising opportunities available to the BRT system and generated a financial model that would allow project management to decide on the best implementation thereof. The Second Harvest outdoor advertising revenue projections were incorporated into the financial model for the BRT system prior to its operational implementation. The scope of work included:
- Identification of legal requirements for compliance
- Identification of legal risks of outdoor advertising management
- Benchmarking of transit revenue models
- Signage format selection and revenue projections
- Value enhancement strategies and implementation path
Engaged Services:
- Format Rationalization
- Regulatory and Financial analysis
- Legal Risk Assessment
- Business Model Selection and Revenue Projections
- Implementation Strategy Development
