Comprehensive advertising signage master plan as part of the train station revitalisation.
Location: Cape Town, South Africa
Client: ArchStation Consortium
Project Value: R750 000
Second Harvest prepared a comprehensive advertising signage master plan and technology report for the revitalisation of the Cape Town Station, based on international best practices.
The scope of work included an analysis of the station status quo, including:
- Incumbent media operators
- Signage format and density analysis
- Financial analysis
- Management and development capability analysis of Intersite Property Management Solutions
Second Harvest provided ArchStation with a report on new technologies currently being used in transit environments around the world, and a GIS model including suitable signage locations of appropriate relevant formats. All components of this project were benchmarked against international best practice in Out-of-Home Media. Second Harvest worked closely with ArchStation on the engineering interfacing for media hardware and infrastructure, so that locations and formats were suitably incorporated into the refurbishment program.
Engaged Services:
- Opportunity Audit
- Financial and Strategic Planning
- GIS Master Plan Layout
- Technology Report
- Design and Engineering interfacing
