Specialist research and analysis as the first phase of an industry restructure through signage master planning for the Abu Dhabi Municipality.
Location: Abu Dhabi, United Arab Emirates
Client: Abu Dhabi Municipality
Project Value: US$ 700 000
Associated Consultants: Booz & Co.
Second Harvest was engaged by Booz & Co. as specialist outdoor advertising and signage consultants to assist with the first phase of the restructuring of the Abu Dhabi outdoor advertising industry in preparation of the development of a comprehensive Signage Master Plan.
Second Harvest’s role in the project included:
- Analysis of existing outdoor advertising inventory
- Assessment of the outdoor advertising industry financial performance
- Determination of industry financial potential
- Identification of relevant and comparable cities for international benchmarking
- Identification of suitable benchmarking dimensions
- Benchmarking of international best practice for outdoor advertising
- Evaluation of existing municipal codes, bylaws and other relevant regulations
- Development of financial model for industry optimisation
- Definition of technical scope of master plan development
- Engaged Services:
- Market Analysis
- Regulatory Evaluation
- Revenue Modelling
- International Benchmarking
- Management Consulting
- Master Planning Consultancy
