Event Signage Master Plans

Signage is an integral part of every event. An Event Signage Master Plan is a comprehensive and innovative approach to the implementation and management of event signage to maximise organiser, and host city or facility benefit.

An Event Signage Master Plan is a modified version of a traditional Signage Master Plan specifically designed for temporary execution. Specific signage strategies are developed to assist event organisers with:

• Communicating event information
• Event and associated sponsor branding
• Event marketing and promotion
• Advertising at the event
• Event organisation and management
• Visitor wayfinding
• Regulation and safety

A successful event will strategically plan, design, implement and manage a range of signage formats as a network to increase their impact and value to organisers, sponsors, advertisers, participants and the attending public. The signage associated with events also presents a significant infrastructural and revenue generating legacy opportunity for host cities.

The Event Signage Master Plan delivers a range of tangible benefits to event role players and stakeholders by strategically aligning all signage related functions with event objectives:

• Sponsor investment is protected and supported
• A comprehensive mixed media and communication marketing platform for the event
• Improved wayfinding and accessibility to public transport
• Greater return on signage investment
• Actionable and integrated legacy plans

Event legacy is an essential component of an Event Signage Master Plan. Multiple strategies for host cities to capitalise on the increased attention, investment and development associated with large-scale events.

• Event financed infrastructure designed and implemented for long-term use
• Event operational and management structures developed to raise host city capacity
• Directional and information signage network for ongoing social value
• Retention of public transport accessibility
• Signage communication and marketing platform with high media value
• Conversion to city Signage Master Plan for sustained long-term value