Regulatory practices governing signage differ from city to city and country to country. To determine if you require your neighbours’ permission to erect an advertising sign you should consult with your local regulatory authority (e.g. municipal signage department).
If you need to enter a neighbour’s property to access a sign for construction, operational or maintenance purposes, or if any of these actions disrupt their business, then you will need their permission.
Yes. If a specialist outdoor media company will be selling the media space on your sign on your behalf, you can stipulate certain conditions relating to the sign’s content.
For example a church or school may choose to not have alcohol or gambling associated advertising displayed on a sign on their property.
No. Signage is by nature an incremental and passive income generator. A media company or management partner will assume the responsibility for these costs and requirements in return for a share of the associated revenue. Your daily business activities should not be disrupted by signage.
A specialist outdoor media company is best positioned to sell advertising space on your behalf. However prior to involving a media company it is important to make some informed decisions around how involved you want to be in the development of a sign. This can positively affect the percentage of revenue due to you as the landlord.
The more you invest in a sign (i.e. assume the costs associated with design, construction, permitting, sales, flighting, maintenance) the greater your potential revenue share.
Unless you have the necessary capacity and expertise to manage your signage portfolio yourself this should be done in partnership with a suitably qualified management partner.
A management partner’s role is to assist in making informed and strategic decisions that are in your best interest and align with your objectives. This can be from the earliest stages of development and continue in an ongoing role. Alternatively you may wish to work with a management partner over a fixed period to build the necessary capacity and expertise to manage your signage portfolio yourself.
Regulatory practices governing signage differ from city to city and country to country. For this reason it is important to contact your local regulatory authority (e.g. municipal signage department) for further information and assistance.
As a general rule the Planning, Environment and Roads departments of local and national government will have a vested interest in the regulation of signage.
By comparing it to signs of a similar size at similar locations. This can be done by contacting the media companies that manage these signs and also by speaking to the landlords on whose property these signs are located.
By assessing all physical aspects of your business as a potential asset that can be actively managed to add value to your business. Outdoor advertising signage can be a valuable additional or secondary revenue generator for a business provided its premises or properties are suitably located.
Regulatory practices governing signage differ from city to city and country to country. To determine if a sign requires a permit you should consult with your local regulatory authority (e.g. municipal signage department).
If you are unsure of this process, then Second Harvest can assist you.
If you’re planning on constructing a sign on your business premises then you will need to identify a suitable location that will allow for a sign of sufficient size so that it will be clearly visible to a high number of people on a daily basis.
Once this has been done you can begin the process of deciding on the sign’s size, type, design, materials, and content. This is best done in consultation with an industry professional.
Before constructing and installing a sign you should check with your local regulatory authority (e.g. municipal signage department) to see if your sign will need a permit.
