Ethical Outdoor

Signage, and outdoor advertising in particular, is often seen as a controversial medium.

The debate over the appropriateness and value of signage is often framed by the competition of business promotion and advertising interests with visual impact of the medium.

Second Harvest recognises that both points of view are valid. We are interested in how we can achieve a balance between businesses that rely on the medium and the concerns about its impact.

Signage is a predominantly public medium, and so the potential visual, financial and physical impacts associated with signage often represent a negative cost to society. A cost that we believe can be mitigated, reduced and even reversed through informed and responsible use and management of the medium.

In short, how do we improve the practice of signage use and outdoor advertising and the public perception of the medium and its associated industries?

For this reason we have established Ethical Outdoor as a forum for educational discussion and constructive debate. We hope to learn from and look forward to your contribution.