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Glossary

A comprehensive collection of signage terms and their meaning.

Signage Glossary

Acrylic is used as a general term to describe high quality plastics, with a high weather resistance, used in signage.

Advertising Signs, also generally known as Third Party Signs, are typically large format signs that are owned and managed by media companies, for the sole use of displaying advertising and community messages to the public.

Aerial Sign means any sign attached to a kite, balloon, or similar dirigible (airship) device that is suspended in the air.

Aluminium Composite Panel describes flat panels that consist of a non-aluminium core bonded between two aluminium sheets frequently used for external cladding of buildings and for signage.

Animated Advertising means a process whereby an advertisement’s visibility or message is enhanced by means of moving units, flashing lights or similar devices.

Approach is the total distance measurement from which copy on a structure or sign is readable.

Architectural Elevation Drawing is a technical drawing drawn to communicate a design concept in order to ensure accurate construction and installation of a sign. An elevation is a view of a building seen from one side, a flat representation of one façade labelled in relation to the compass direction it faces.

Architectural Feature is a once-off locational, large-scale eye catching and iconic structure that incorporates an element of advertising signage and is principally suited to high profile sites where signage would not necessarily be permitted. Architectural Features offer an alternative solution to generating long-term brand advertising signage income from previously prohibited high value locations.

Arterial Road refers to a moderate to high capacity roadway that facilitates the movement of traffic between neighbourhoods and communities, in particular linking residential, commercial and industrial areas together. Arterial Roads generally link Highway and Collector Roads.

As Built Information is the details, dimensions and materials specifications of a sign recorded as it has been built and signed off, not as it has been designed.

Awning means a structure in the nature of a roof projecting from the façade of a building and cantilevered from the building or anchored otherwise than by columns or posts.

Backlit Sign is an advertising structure that is internally illuminated designed to throw light through translucent advertising printed on vinyl or paper for a higher visibility effect and extended night viewing.

Banner means a sign intended to be hung either with or without a frame, possessing characters, letters, illustrations, or ornamentations applied to plastic or fabric of any kind.

Bench is a piece of Street Furniture, on which several people may sit at the same time. Benches are typically made of wood, but may also be made of metal, stone, or synthetic materials. Many benches have arm and back rests; some have no backrest and can be sat on from either side. In public areas benches are usually located near busy pedestrian areas or to take advantage of a scenic view such as a landscape, busy street scene or specific event.

Billboard means any screen or board, supported by a free-standing structure, which is to be used or intended to be used for the purpose of posting, displaying or exhibiting an advertisement. The main function of a billboard is to advertise non-locality bound products, activities or services.

Bin is a garbage receptacle, categorised as an item of Street Furniture, usually located in busy pedestrian areas and near public transport routes.

Brand Tower is an item of Street Furniture that is designed to assist with specific wayfinding needs, directing motorists towards local businesses whilst simultaneously providing brand awareness. Brand Towers are instantly recognizable with minimal information. This allows placement in locations where typical signage would not otherwise be allowed.

Building Name Signs are used for the identification of buildings.

Building Signs is an outdoor advertising signage category including signs affixed to or mounted on buildings.

Building Wrap is a high impact, large-scale Building Sign suited to high profile sites where signage would not necessarily be permitted. This format offers an alternative solution to generating signage income and can also cover up unsightly building activity during the construction process.

Bus Shelter Display means posters positioned as an integral part of a freestanding covered structure at a bus stop

Bus Shelter is an item of Street Furniture, located at stops on public bus transport networks. Bus Shelters usually include seating, lighting, a garbage bin, transport route information, a full or partial roof supported by one or more sides.

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